There are hundreds of ‘escort directories’ out there. Some are free to use, some want paying for ads, and some are somewhere in between, with both free and ‘premium’ (the marketing word meaning ‘expensive’) listings available.
But what they nearly all have in common is that they want you to have a link back to them on your site. It’s a crowded market for the wannabes – there are very few really successful directories, and lots of people who would like to make money off someone else’s sex work – so there’s intense competition for high rankings on search engines and ever since Google came along, links have helped with that.
For free listings, I can understand this. It’s a lot dodgier for people you pay to demand it too. As part of a previous job, I used to buy ad space in papers and magazines. They didn’t expect us to advertise them in return, any more than the advertising in the local newsagent’s window means you have to stick a card in your window advertising them!
The directories also tend to insist on having the banner on the ‘front page’ of the escort’s site. Given the awful clashing flashing banners that many of them want, all it does is result in front pages that are horrible to look at, especially as there’s no consistent size for them. Everyone except the search engines skip over them quickly.
It also doesn’t help that they want different HTML code to display them. Some want you to upload the graphics to your site, while others want you to link to images on their site (which means they can find out how many visitors you have!). Some want a graphic and a line of text.
It would be lovely if escorts could insist on a standard format for directory banners. This would include insisting on them being one size, not animated, with simple HTML to display it. People should also have the choice to have the graphics on their site.
Is there any chance of it happening? Not as long as directories keep being able to have people believe, wrongly, that escorts need them more than they need escorts…